Our Story

OurStory

Finding the perfect bicycle is a difficult task. For first-time commuters looking for something special, it seemed impossibly daunting. We searched far and wide, but just couldn’t seem to find the one that is engineered specifically for a comfortable and hassle-free city ride, and is bold and ambitious about how it looks. So, with a few ideas in mind, we set to work on building our own – a stylish, urban commuter that embraces the maintenance-free philosophy. It took us a while, but eventually we did it – we built the bike that we wanted to ride, a marriage of aesthetics and engineering. But we could never have imagined it would turn into such a meaningful and far-reaching project.

PHILOSOPHY

In our professional life we have been driven by two principles – aesthetics and sophisticated engineering. Design is the heart and soul of what we do. We believe that great design must be the foundation of every good engineering solution. The cross-section of functionality and design holds the true value of a product.

WE ARE URBANIZED

The city is our habitat. Our bikes are created for those who dare to live the exciting city life. Cycling has become part of it and for many people a bike is not just a bike anymore - it is a lifestyle symbol and a fashion item. The quest for the Ultimate Urban Bicycle is on and while big brands think corporate we put our efforts on meeting commuters’ true needs. By setting the foundations for a carefree ride we believe that we have created a perspective for a new urban future. We are urbanized. Are you?